Search campaign concept
find my next favorite
Sponsored · Your brand
Connect a relevant search to a clear offer and a meaningful next step.
SearchRelevant adNext step
Illustrative search ad · not a client campaign
GOOGLE & META ADS SPECIALIST
Smarter spend.
Stronger growth.
I’m Farah. I turn Google & Meta Ads into a clear plan for growth—with smarter budgets and a clear focus on ROAS.
Google Ads Meta Ads
Business goals.
Every budget decision.
Every budget decision.
Strategy with intentCampaigns with directionGrowth with a plan
Right audience.
Right next move.
Search intent meets scroll-stopping creative.
Explore the two sides of a smarter campaign.
From first plan
to next move.
A hands-on approach, across the full campaign cycle.
Give the budget a job.
Start with the business objective. Define the audience, channel priorities, and a clear direction for spend.
- Business objective
- Audience & channel direction
- Budget allocation
The plan phase
Business goal
Channel plan
Budget
Objective → action → learning
Turn the plan into campaigns.
Bring audience, creative, and budget decisions together. Launch Google and Meta campaigns around the goal.
- Campaign structure
- Audience & creative alignment
- Campaign launch
The launch phase
Audience
Creative
Launch
Objective → action → learning
Let performance guide the next move.
Monitor what the campaigns are doing. Refine existing ads and adjust spend as the data develops.
- Performance monitoring
- Campaign improvements
- Budget adjustments
The optimize phase
Monitor
Learn
Refine
Objective → action → learning
Build on what the data supports.
Keep growth connected to return on ad spend. Use campaign learning to guide where the next budget goes.
- ROAS-focused decisions
- Channel priorities
- Ongoing optimization
The scale phase
Campaign learning
Smarter budget
Next move
Objective → action → learning
Strategy meets
execution.
At TheBuzihub, I lead paid media strategy for multiple brands. From the first plan to the next budget decision, I stay close to the work.
Work with Farah ↗TheBuzihub · Remote
Head of Media Buying
June 2025 – Present · Full-time
United Arab EmiratesMedia Buyer Specialist
November 2024 – July 2025 · Part-time
Dubai, UAEYour next campaign.
Let’s make it count.
Tell me where you are—and where you want to go.
[email protected] ↗